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Local keyword research, location pages, and on-site signals that help nearby customers find you.
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Keyword Research
Intent-led keyword research that maps what your market searches for to the pages that should rank — no invented search volumes.
What this service covers
Good keyword research isn't a spreadsheet of volumes — it's understanding what your customers type, what they want when they type it, and which page should answer each query. I build keyword maps from seed terms through long-tail variations, grouped by topic and intent, with clear URL assignments.
I report the data transparently: where numbers come from, what's estimated, and what's unknown. I never publish invented search volumes or difficulty scores.
Problems this addresses
- You're guessing which keywords to target
- Multiple pages compete for the same keyword (cannibalization)
- Content exists but targets no clear query
- Long-tail opportunities in your niche are untouched
- No mapping between keywords and URLs
Scope & deliverables
What's typically included
- Seed keyword expansion
- Search intent classification per keyword group
- Topic clustering and grouping
- Long-tail keyword discovery
- Keyword-to-URL mapping
- Content gap and opportunity list
- Transparent methodology notes (sources, estimates)
Exact deliverables are agreed per project — this list shows what's typically in scope.
Working process
How the work runs
1
Seed
Gather seed terms from your services, customers, and competitors.
2
Expand
Build out variations, questions, and long-tail terms.
3
Group
Cluster by topic and classify intent.
4
Map
Assign each cluster to an existing or planned URL.
5
Prioritize
Rank opportunities by relevance and realistic winnability.
FAQs
Common questions
Do you provide search volumes?+
Where reliable data exists I'll include it with the source labeled. I won't invent volumes or present estimates as facts.
How many keywords will I get?+
Quality over quantity — a focused map of winnable, relevant terms beats a 10,000-row dump.
Is this for a specific location?+
Yes — local intent is built into the research when your business serves specific areas.
Can this feed a content plan?+
That's exactly what it's for. Each cluster becomes a content opportunity.
Related services
Often combined with
On-Page SEO
Titles, meta descriptions, headings, intent-matched content, and internal linking.
Learn more →Content SEO & Writing
SEO content briefs, structured writing, topical coverage, and content refreshes.
Learn more →Programmatic SEO & Location Pages
Scalable location-page systems with unique, useful local content — never thin doorway pages.
Learn more →Need keyword research?
Tell me about your website and goals — I'll review what's needed and discuss whether keyword research is the right fit.